We’re currently hiring – Marketing Manager - Cyber and Fraud Centre

Application deadline: 15/12/2021

Please email your CV and cover letter to [email protected]

Job Types: Full time

Salary: £33,000 per annum

The Role

SBRC are looking for a new Marketing Manager to help us strategically promote and market our offerings and ensure Scotland as one of the safest places to live and work online. The role reports to Head of Community and Membership.

Based at our office in the Oracle Campus in Linlithgow, you will work closely with our marketing team to engage with businesses and organisations across Scotland. We are all currently working from home, with the option of one day a week in the office.

This role will include working in collaboration with key stakeholders including Police Scotland, the Scottish Government, academia and public and private sectors.

Responsibilities

Develop strategies and tactics to raise awareness about our company and drive qualified traffic
Deploy successful marketing campaigns and content plans, and own their implementation from ideation to execution
Administrator and developer of company website
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Oversee and approve marketing material, from social adverts to hard copy brochures and merchandise
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Writing SEO optimised content and implementing the basics of SEO
Liaising and managing multiple agencies (PR, graphic design, etc.)

Experience/Skills

Substantial experience in marketing, including at a strategic/management level, with clear evidence of success in prior roles
Experience of building, mentoring, and coaching a successful marketing team
Experience of working with sales teams to generate leads to fuel pipeline
Extremely comfortable with main social media channels, content creation, social media campaigns, analytics and event management
Experience of working on business-to-business marketing would be advantageous
You’ll thrive on leading and executing multi-channel marketing campaigns
Excellent copywriting skills and attention to detail
You’ll have an eye for spotting opportunities that grow the business and you’ll be comfortable working to tight deadlines and within budget
Understanding of SEO best practices and strategies for lead generation
Experience with Salesforce, Mailchimp, WordPress (essential) and Squarespace
PR understanding and experience with managing press agencies
Broad technology experience and a sound awareness of technology trends and their potential impact on current & future marketing plans
Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy